Boosting The ROI for Competitive Intelligence
Hint: More AI Is Not The Solution
In our client engagements, we regularly speak with teams who gather competitive intelligence. This takes many forms including tracking competitors’ market share, pricing, new product launches, acquisitions, key hires, article mentions, web analytics, regulatory filings, legal proceedings, and market research. There is a tremendous amount of valuable information that these competitive intel teams provide to the leadership team.
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